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Towlift News

Erie Industrial Trucks Rebrands to Towlift, Streamlining Operations and Strengthening Capabilities


Erie, Pennsylvania – April 1, 2024 Erie Industrial Trucks announced today its official rebrand to Towlift in a strategic decision to scale the business for future growth with expanded product offerings and capabilities.

Erie Industrial Trucks proudly joined the Towlift family in 2019 but did not officially change its name. Effective today, Erie Industrial Trucks has completed a major rebrand to formally become a Towlift dealership.

The transition from Erie Industrial Trucks to Towlift will bring new opportunities for customers, who can expect the same exceptional service and support with the added benefit of access to Towlift’s expanded product offerings, such as investments in technology, employee training, extensive service repair and a full-line rental fleet.

“Our goal is to be better for our customers and easier to do business with a streamlined effort,” said President Bob Kwieciak. “Bringing Erie Industrial Trucks into the Towlift family will only further strengthen the already well-established dealership in Erie with additional resources and brand recognition. We look forward to the opportunities this strategic change will bring.”

The new location in the family of Towlift dealerships expands Towlift’s presence in Western Pennsylvania and Northeast Ohio, providing enhanced access to key markets in the region while honoring its commitment to the local Erie community.

As Towlift continues to evolve, the rebranding of Erie Industrial Trucks marks a significant milestone in its commitment to growth and innovation as it looks to further solidify its position in the marketplace as a leading provider of material handling solutions.

About Towlift: Family-owned and founded in 1965, Towlift is one of the country's largest full-service material handling dealerships, providing customers with a full range of solutions based out of Cleveland, Ohio. Striving to exceed customer expectations, they operate by the motto, “It’s the dealer that makes the difference!” Towlift is the leading Mitsubishi Logisnext Americas dealer, carrying a full line of material handling products for purchase and rental along with full services and repairs with seven locations in Cleveland, OH, Columbus, OH, Mentor, OH, Toledo, OH, Pittsburgh, PA, Erie, PA and Oakland, CA.

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